3 Tips For Writing Perfect Facebook Ad Copy

Has this ever happened to you?

You’ve worked hard on a Facebook Ad, but it didn’t convert at all! You just wasted hundreds of dollars on underperforming advertising. And now you’re just wondering, “What did you do wrong?”

Well, it could be many things, but probably you didn’t write an excellent ad copy. So in this blog post, we’ll give you three tips so it will sell like hotcakes.

If that sounds interesting, then keep on reading.

Tip #1 – Tailor Your Ad Copy to One Audience

The biggest problem with many beginners is that they want to appeal their brand to as wide of an audience as possible. While it might seem logical (the bigger the audience, the more orders), it’s counter-intuitive!

The problem is that you won’t stand out from your competition as you won’t stand for anything. So instead of trying to win the attention of a big crowd, try to target a small audience.

So the next time you write ad copies, make sure that you write what your target market likes.

Tip #2 – Keep it Short

Another problem that many advertisers do is that they write too long copies. The problem is that nowadays, people’s attention span is so short. That’s due to the enormous amount of information we get every single day.

So when you’re writing something, follow this guide:

  1. Write down your First Draft
  2. Take a small break
  3. Shorten your copy until the core message stays.

You can talk about additional information once they’ve clicked on your website.

Tip #3 – Have Only Once CTA

So you just wrote an excellent ad copy that stops your audience from scrolling their feed. You’ve got them hooked! So job well done, right?

Well, not really! It’s not enough to just get them interested. Instead, you want to make sure that they start taking action. And that’s by calling them to action.

However, when writing CTAs, make sure that you write only one. That’s because with two or more, you’ll just confuse your audience, and they won’t take any action!


And these were our three tips for writing a perfect Facebook ad copy. If you want to know if your new ad copy improved your conversions, then I highly suggest you try out kuvio! With it, you can quickly look at your profit on ad spend.