When struggling to start a new business, or to grow the one you’re already running, there’s always the problem of getting in touch with the right people.

Be it the right customers, the right employees, the right experts or the best investors, it is not so easy as to just put an ad out and they will come. The best people simply aren’t so easy to get hold of and after all it’s only natural. They are highly sought after and busy people, with a packed agenda and little time for new ventures.

Get people interested

However, there are some good ways to get the best people in your line of business to get together in one place, and that is to arrange a conference around a theme that interests them.

Now this may not be as easy as it sounds. Arranging a conference takes time and resources and it’s a lot of work, but if you work together, perhaps with other companies in the same business, it’s perfectly possible to do.

Offer a getaway, packed with interesting discussions

It helps if you pick an interesting location that people will like to visit, so the huge steel and concrete conference centres, available in many cities, are off the table. Instead, try to find something a bit exotic, but still easily accessible.

Why not, for example, host your conference in Copenhagen? It’s a great little big city with great connections to the rest of the world, located close to the sea and with great opportunities to meet and relax